Video Marketing

What isVideo Marketing?

 Video marketing is a strategic approach that uses video content to increase awareness, educate audiences about a brand, and promote its products or services.

In simple language we can say that; If your buyers love video, you can create video content for your brand and you can also reach more people and convince more of them to buy your product or service.

This versatile approach involves various digital platforms and formats, such as company websites, social media marketing, and programmatic advertising, among others.

Strategizing is essential to make online videos successful. Without it, you'll be aimlessly creating content for weeks or months.

By leveraging the power of video, brands can effectively engage their target audiences across diverse channels, delivering messages in visually captivating and compelling ways.

The Benefits of Video Marketing:

Are you wondering about the value of using videos to market your business? Well, according to 86% of businesses, it is worth investing your time and money into. This number is constantly increasing. In 2016, only 45% of businesses believed that video marketing was worth their time and money.

The reason behind this increasing popularity is that social media videos are taking over. A whopping 66% of Instagram's one billion users watch videos on the platform, surpassing influencer and celebrity photos.

Build Trust :

"Why choose you over competitors? Without trust, potential customers are unlikely to become paying customers. 33% of Americans consider brand trust important when making purchases. 80% of global consumers gauge corporate social responsibility before making purchase decisions. Brands perceived as unfair or uncaring lose credibility and trust. Authenticity is crucial for 86% of consumers when deciding which brands to support."

What are the types of video marketing?

There are various types of video marketing businesses can use, including how-to videos, explainers, product demos, and animations. You can also use multiple delivery channels, including social media video ads, boosted posts, social video posts, and search engine ads.

 

Read More

Benefits of digital marketing

 

Read More

Social Media Marketing

 What is Social Media Marketing?

Social Media Marketing is one of the momentous factor in Digital Marketing. 

Social media marketing is a form of internet marketing or online marketing that uses social media apps as a marketing tool. So when you ask what is social media marketing it says, Social media enables organizations to create relationships with their audience.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

This illustration will help to know about what is social media marketing.

SMM also has a lot of benefits:

• Tracking competitors: 
  The process of identifying and auditing your competitors' products, pricing, and sales prospecting and marketing strategies.
  
  
• Branding: 
  Branding is the process of creating the brand identity of a company. 
  
  
• Conversion rate:
  Conversion rate optimization is the process of increasing the percentage of users on your website.
  
  
• Customer satisfaction:
  Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.
  
  
• Target audience:
  Target audience refers to the specific group of consumers most likely to want your product or service.
  
  
• Increase website traffic:
  More website traffic means more customers visiting your site.
  
  

Read More

Digital Marketing

 Why Digital Marketing?

Digital marketing involves many of the same principles as traditional marketing but with the modern touch.

Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.

Digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time online. The best digital marketers have a clear picture of how each digital marketing campaign supports their targeted goals. Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels.

HOW TO DO DIGITAL MARKETING ?

• Know your goals.

• Identify your target audience.

• Ensure a budget of digital channel.

• Adjust a good balance between paid and free digital strategies.

• Create engaging content.

• Conduct keyword research.

• Keep keen analytic measure. 

DIGITAL MARKETING CHALLENGES:

Read More

Digital Marketing & SEO

Digital marketing is just marketing which is done online. In simple meaning its online marketing.

Digital Marketing involve technology and digital tools, but if you have creative imagination or if you are critical thinker and have zeal to learn something relative same in the unique way this course is for you.

Digital Marketing has simple rule just, Understand and Know your customer.

 SEO is integral part of digital marketing.

If you love to visualize the beauty of words, and that words can display magic on website this course is certainly for you.

Read More