Video Marketing

What isVideo Marketing?

 Video marketing is a strategic approach that uses video content to increase awareness, educate audiences about a brand, and promote its products or services.

In simple language we can say that; If your buyers love video, you can create video content for your brand and you can also reach more people and convince more of them to buy your product or service.

This versatile approach involves various digital platforms and formats, such as company websites, social media marketing, and programmatic advertising, among others.

Strategizing is essential to make online videos successful. Without it, you'll be aimlessly creating content for weeks or months.

By leveraging the power of video, brands can effectively engage their target audiences across diverse channels, delivering messages in visually captivating and compelling ways.

The Benefits of Video Marketing:

Are you wondering about the value of using videos to market your business? Well, according to 86% of businesses, it is worth investing your time and money into. This number is constantly increasing. In 2016, only 45% of businesses believed that video marketing was worth their time and money.

The reason behind this increasing popularity is that social media videos are taking over. A whopping 66% of Instagram's one billion users watch videos on the platform, surpassing influencer and celebrity photos.

Build Trust :

"Why choose you over competitors? Without trust, potential customers are unlikely to become paying customers. 33% of Americans consider brand trust important when making purchases. 80% of global consumers gauge corporate social responsibility before making purchase decisions. Brands perceived as unfair or uncaring lose credibility and trust. Authenticity is crucial for 86% of consumers when deciding which brands to support."

What are the types of video marketing?

There are various types of video marketing businesses can use, including how-to videos, explainers, product demos, and animations. You can also use multiple delivery channels, including social media video ads, boosted posts, social video posts, and search engine ads.